Saturday, November 13, 2010

Sharp Air Purifier Review





If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!The Sharp Air Purifier Review kicks off the first of our unique Air Purifier Review ? 5-Key Factors Model.
We chose to start with Sharp Corporation partly because it is a company that is nearly a century old. In business, age and track record counts a lot.
Our introductory Sharp Air Purifier Review at Ezine.com sets out the history of Sharp as a multinational corporation and the chronological development of their unique ionic air purification technology.
Founded in 1912, Sharp has had a long track record of innovations that resulted from a culture of cutting edge technological research and development. This tradition resulted in the invention of the renowned plasmacluster ion technology in 2000. Recognising the potential of this technology in a world that is more and more concerned about health and environmental issues, Sharp has expended extensive time, effort and money to bring this technology into everyday appliances at home, at work, in the factory, on the road, rails and even in airplanes.
But what impressed more than pedigree was that Sharp, amongst its competitors, seems to take pains in being transparent with information. Not perfect but enough to stand out. Whilst we are disappointed in not being able to get Sharp to respond to our survey questionnaire based on our unique Air Purifier Review ? 5-Key Factors Model, we are still impressed with the abundant amount of information that they have made publicly available.
Sharp Air Purifier Review ? Unusual Insight of Marketing Strategy
What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! On 16 January 2009, Sharp explained its phased marketing approach as follows:
(a) Phase I
Focus on research and development resulting in the rollout of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.
(b) Phase II
Focus on ?academic marketing?, a method that obtains scientific proof of the efficacy of a certain technology through collaborative research with leading academic institutions and developing consumer products based on this proof. Working with 13 academic research organizations around the world, Sharp aimed to boost confidence in this technology by demonstrating its efficacy against a total of 27 pathogens and harmful substances, including airborne viruses, allergens, mold and adsorbed odors.
(c) Phase III
Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces.
As of 16 January 2009, Sharp is working with 24 different companies with a view to incorporate Plasmacluster Ion technology. These include whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, smoke control systems, car air conditioners, railcars, elevators, toilets, electric bathroom heater/ventilator/dryer, gas fan heater, mist sauna, air sanitizer, etc.
What will follow in our Sharp Air Purifier Review includes an overview of their patent-pending Plasmacluster Ion technology, a chronicle of the ?academic marketing? that Sharp has developed almost to an art and their plans to take this to the next level.
It will come as no surprise if it is Sharp?s undeclared aim to dominate the ionic air purifier industry. With their cutting age technology that is continually being improved and their flair in academic marketing, it will be no surprise that they will succeed.
It is also our belief that somewhere, someone is already working on producing the first scientific peer review in the air purifier industry. It will not surprise us that the most logical candidate will be Plasmacluster Ion technology.
If and when the debutante scientific peer review is announced, it will have 2 stunning impacts. First, Sharp?s already skyrocketing Plasmacluster Ion product sales will get a huge boost and the fleet-footed will pounce on Sharp shares! Second, the scientist?s name will be plastered on each and every piece of the millions of Sharp?s marketing literature!
To recap, our full Sharp Air Purifier Review of several articles will cover the following aspects:
(1) Safety ? in relation to the reactive agent
(2) Safety ? in relation to unintended by-products
(3) Efficacy ? the reactive agents work in the lab
(4) Efficiency ? the reactive agents work in the real world
(5) Scientific Peer Review.
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